Genes for building personal IP The personal brand must first have a "connected positioning", benchmark your idols, and find your core competing products for differentiation. The executive email list positioning and goal of a personal brand is to make you unique and unique in the minds of your target audience. All differentiation is to find differences with peers. To be unique in the user's brain, you need to make the user quickly think of who you are. Here is executive email list a way to point you out - find and build the genes of your personal IP. When constructing the gene of personal IP.
Pay attention to the following three points: 1. Genes include intrinsic and extrinsic factors The inner factors are: your experience, your past, those key people in the past, those executive email list key things in the past. The key people are who lied to you, who harmed you, who helped you, who saved you, etc.; The key thing is, at a special point, how did you grow, how did your circle change, what kind of somersault did you fall, when did you become executive email list like a duck to water, and how did your mentality adjust and change? Wait. External factors are what kind of systemic changes are made to your habits.
This is the most essential point in constructing a person's genes, and it pulls all genes out. Everyone's growth footprint is different, so the genes they create are different, so executive email list everyone can tap their own points differently. Polishing genes is the best way to find yourself. 2. The media is the cloakroom for personal branding Media relations is something founders have to handle themselves. Ma Huateng will answer the media's comments executive email list very seriously, even if it is just a reporter. Because the media controls your external influence and the content you spread.