An interesting set of videos on this topic which is well worthy of your time to review is "Emotion VS. Analytics: Decision Making and the Biased Brain," by Baba Shiv - Professor of Marketing at Stanford Graduate Business School - and why do I recommend this? Simple, marketing works because it influences the brain's emotional component - captures its attention - thus, influences its decision making process. There are few books that have made history in their respective fields and have developed an unusual crave for them amongst their patrons. This encyclopedic work of RAMAIYA'S is undoubtedly one in the Company Law field.
Every edition of this book has sold like proverbial hot cakes, pointing clearly to its scholastic wealth on the subject, its deft handling by the authors its usefulness, utility and eventually the popularity of the book in the field. It has stood the test of Telephone Number List time and has triumphantly met the strictest scrutiny from its discerning and discriminating readers and reviewing critics. The book in its every edition is quite eagerly awaited and widely welcomed by the people in the Company Law field.
The present edition is now released with the pride and glory of the previous editions.The present Reprint Edition of BOX 1 2006 is as Amended by the Companies (Amendment) Act, 2006 (23 of 2006) assented on 29th May, 2006 and the Companies (Central Govt's.) General Rules & Forms (Amendment) Rules, 2006 relating to e-filling of e-forms and text of SEBI Guidelines updated till May, 2006, incorporating all such statutory changes under appropriate sections of the book. Along with Stop Press running into 800 odd pages containing text of latest.