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And since 88% of consumers shop on e-commerce sites with mostly positive reviews, you can't afford to shut them out of your product pages. Note the "mostly" positive reviews distinction. If you have some negative reviews, don't worry. In fact, they can help make your site and products look more credible. You just need to learn how to respond to negative criticism in a way that puts you in a positive light. In everything digital, it is vital to obtain data and information that help us determine what actions to take in the future. Obtaining metrics will be essential, so
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