Product dynamics
(1) Starbucks cooperated with Hema to launch a special "star delivery star chef"
On June 19, Starbucks and Alibaba’s Hema jointly launched the “Star Delivery” box in Beijing Hema Shilibao store. This is the third “Star Delivery” box to be launched nationwide. Mamen is also Beijing's first "delivery star chef" store. In the future, such stores will be extended to more regions and cities. According to the staff of Hema, after the "star chef delivery" business was launched in Shanghai and Hangzhou, the order volume has nearly doubled compared to when it was first launched. Introduce "delivery star chefs" as soon as possible.
(2) Ele.me established a local life research center
Ali local life service company formed by the merger of Ele.me and Koubei announced that it will join hands with Beishang Research Institute, a subsidiary of Beijing Business Daily, to establish the Beijing Local Life Research Center. The research center mainly focuses on the digital transformation of local life services and new retail, and focuses on the life services and phone number list consumption fields in Beijing, including catering, supermarkets and home delivery, and laundry. Among them, catering to store to home will be the focus of the scene.
(3) Tencent launched the small program community product "Hequn"
Recently, Tencent launched a community product "Hequn" based on the WeChat applet form. This applet was registered in July 2017 and was called Drift Music at that time. It was renamed several times in the following two years. On June 14 this year, it officially changed its name to "Hequn" for publicity and promotion.
According to the introduction of official staff, Hequn is positioned as a short content community platform, expecting to establish a group ecology composed of many talents in various fields and their fans. Users can discover and join interested groups and meet good friends. Get high-quality information.