Want to show Google that you're an expert phone number list on a particular topic? Then topic groups should become your content marketing technique of choice. The year is 2020 and SEO has evolved again . Google is probably changing its algorithm yet again as you read this - and clusters of topics are on the phone number list horizon. I know I know. Subject groups ? Yet another SEO strategy to get an idea!
But here's the deal: topic clusters will continue phone number list to be the rock 'n' roll star of SEO as we enter the new year. They can put you on the map by demonstrating your expertise in particular niches. And while building your content strategy based on these clusters may seem daunting, it will put you on the phone number list fast track to the first pages of Google – if done correctly .
The phone number list good news is that topic groups aren't that hard to master. The phone number list next good news is that we'll cover everything you need to know here. In this article, we'll walk you through each step of the theme clustering process, from inception to final implementation phone number list of your own theme clustering strategy. We've helped Fortune 500 companies, VC-backed startups, and businesses like yours grow revenue faster . Get a free consultation.
What are subject groups?
A topic group consists phone number list of many content items that are all related in some way to a main content item. For example, if a main topic is SEO, a sub-topic can acquire backlinks and another sub-topic can be voice search optimization and another can be image SEO. All phone number list of these topics are related and all part of the same topic group:
What's the phone number list point of all this? Well, on the one hand, Google and other search engines want more in-depth, topic-based content, as opposed phone number list to shallow content filled with keywords just for ranking reasons. On the other hand, search engines want more value, expertise and consistency from you. A topic group allows you phone number list to create more in-depth content on a particular topic to educate your readers. Done right, topic groups are useful for organizing your phone number list content neatly, and Google prefers to crawl websites that are easy to navigate. Bingo.