Now Google comes with B2B search Whatsapp Mobile Number List audiences: with this, you can target your target group quickly and effectively. Current targeting options for B2B With the current targeting options, you can somewhat solve the problem of relevant keywords versus broad match. You can add existing in-market and affinity Whatsapp Mobile Number List audiences that are B2B related, such as 'business services', 'business professionals', and 'business travelers'. However, these are not specific and say nothing about the industry in which these people are active, for example. In addition, you will not reach all B2B seekers with these target Whatsapp Mobile Number List groups. Not only do you incur unnecessarily (advertising) costs due to sub-optimal Whatsapp Mobile Number List targeting, but the sales department also loses time on bad leads. network b2b New:
B2B target groups Recently, Google Whatsapp Mobile Number List launched a new beta in the Netherlands: B2B search audiences. This beta allows you to target your search ads to businesses. Note: This beta is available Whatsapp Mobile Number List for a limited number of accounts. If you want access to this beta, you have to request this yourself from Google. Step 2: choose the target group you want to reach based on the metrics from step 1. You create specific, relevant advertisements for this target group where you only target this target group. This way Whatsapp Mobile Number List you achieve the most optimal result. Please note that you only make this decision if you have enough data from the observation phase.
Extra tip: use a specific re-marketing WhatsApp Mobile Number List campaign on, for example, display or YouTube. This will allow you to reach these people again after they click on your search ads. This way they stay informed about your products and services and you persuade non-converting people to still convert. More qualitative leads It can be very difficult to deploy targeted search ads for B2B. Hopefully, the new options will allow you to get more Whatsapp Mobile Number List quality leads from your advertising budget. In any case, we are enthusiastic and hope that Google will add even more B2B target groups in the future. If you know of any other interesting possibilities, be sure to leave them in the comments below. Did you manage to increase Whatsapp Mobile Number List the number of visitors to your website? Are more and more potential customers finding your online store? The next step is to improve the conversion of your webshop.